Description
Businesses and sales people are always trying to get into or open up new markets - even more so at the moment. If you are finding your client base shrinking, the emphasis for your services has changed or your current customers are spending their budgets on other things, now is a good time to break into new sectors.
As with any marketing, you need to take a blended approach towards breaking into a new sector and business networking will play a major role in your success. People still tend to "do business" with those they know and trust. If you want to break into new sectors then some work will need to be done to acquire knowledge, raise your profile and establish trust / credibility.
This programme will demonstrate how to:
Consider the market you want to get into
Create a networking strategy aligned to specific objectives
Build a profile
Ask the right questions in order to understand their business
Look at which membership organisations you need to join
Find out who are the movers and shakers
How to work a room
Create an effective follow-up process
Get deeper into a target sector
Control a virtual profile
What we will cover:
Finding the right people and places
Creating a networking strategy
Preparing the ground
Leveraging existing relationships
Identifying "added value" to the new arena
Creating a personal brand
Learning about a new market's buying cycles, culture & triggers
Identifying individual networking styles using our unique
Networking Styles Questionnaire™